Corporate Excellence and LID Editorial launch "Corporate Reputation"

Enrique Carreras, Ángel Alloza and Ana Carreras introduce the scientific character of corporate reputation management.

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Barcelona, June 6, 2013. The Spanish Think Tank Corporate Excellence – Centre for Reputation Leadership and LID Editorial launch the second book of the Corporate Excellence Series. Corporate Reputation at the 17th Annual Global Conference on Corporate Reputation. Corporate Reput...

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Book: Corporate Reputation. Corporate Excellence Library

Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate them...

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