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TRAINING The Global CCO (Chief Communication Officer)
Programa
Calendar
Postgraduate course on the development of competencies of the Chief Communications Officer (Global CCO), whose responsibilities include managing communication and intangibles in companies and institutions on a global scale.
> Module 1: Georgetown University, Washington D.C. June 25 – 28
Geopolitical risks and global issues faced by large companies. Development of dialogue models and integration of stakeholders’ expectations in the communication strategy.
> Module 2: Columbia University, New York. November 5 – 8.
Management of information in the area of brand and reputation. Measurement tools. Management of reputational risks in the digital environment. The new role of the mass media and their relations with companies.
> Module 3: ESADE Business School, Madrid. January 28 – 31
Leadership and communication. How to generate credibility and influence, providing recommendations to the top management and the Board of Directors.
> Organised by: ESADE and Corporate Excellence – Centre for Reputation Leadership.
> Fee:12,500 € for the members of CE. 16,000 € for other companies.
> More information: marina.fernandez@corporateexcellence.org
