What is key for successful implementation of CSR programmes? Why do CSR projects often fail to achieve their objective? What are the criteria that can be used to select the best CSR projects?
Projects tend to expand their scope. Therefore, it is important to set the limitations from the very beginning, to define what can be included in the project and what has to be left beyond its scope. Selection is key for deciding which projects can be developed and instrumental for overcoming the typical contradiction between the project scope and the time for its execution. The CSR criteria can help us to choose wisely, they have to be as precise as possible, adjusted to the needs of every organisation.