International Conference on Corporate Reputation are Spanish
Santander, BBVA, CaixaBank, Iberdrola, Telefónica, Gas Natural Fenosa and Correos presented their best practice cases at the 16th International Conference on Corporate Reputation held every year by the Reputation Institute. This time the meeting brought together experts from 34 countries and became a point of reference for academics and professionals specialising in management of intangibles. The Next International Conference on Corporate Reputation will take place in Barcelona
Alignment, branded content, storytelling, non-financial indicators and brand engagement among others have been the main topics discussed during the Conference. Participants also expressed widespread support for the introduction of the Chief Communication Officer role as the top executive for managing intangible assets in companies.
According to the data presented during the conference, companies that are willing to lead by reputation are facing three challenges:
- 51% said that there is no structured procedure in their company for incorporating reputation management into business processes.
- 37% acknowledged that they do not take full advantage of relevant information about every group of stakeholders.
- 35% pointed out that activities aimed at different stakeholders are not aligned among departments, and in many cases each department holds activities without taking into account what is done by other departments.
In this sense, Spanish companies that for more than a decade have been committed to professional management of corporate reputation, are at the forefront of innovations and understand the interests of similar companies at the international level.
Please visit our blog to read about key conclusions of the 2012 International Conference on Corporate Reputation.