Rigorous management of intangible assets allows companies to achieve short and long-term value creation. In order to estimate a company’s ability to create value in the future we are developing non-financial indicators that organisations can incorporate along with their financial indicators in their strategic Balanced Scorecards.

We are aiming to standardise and consolidate indicators that show the economic return of key intangible assets: brand, reputation, communication, employee commitment, customer satisfaction –and their advocacy, as well as their products and services.

We generate knowledge and management models in:

- Value of intangible assets

- Non-financial indicators

- Balanced Scorecards



Innovation in Metrics: proving the contribution of intangible assets to value generation

Madrid hosts the II Meeting about Innovation in Metrics of Intangible Assets on the occasion of Measurement Month organised by AMEC, the International association for the measurement and evaluation of communication.

Corporate Excellence and Dircom hold the First Conference on Innovation in Metrics

The Conference meeting brought together top experts in the area: more than 200 professionals came to CaixaForum to discuss current trends in the field of measuring intangible assets.

Simultaneous Accounting: Intangible Value Assessment and Control in Integral Management

Financial accounting covers anything that has a monetary value. However, there are some assets, which do no have an established countable valu...


The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies is irrefutable. It is also irrefutable that these as...


Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Result

Estimation of a brand’s value and its contribution to business has always been considered the main challenge in measuring intangible assets. B...


Evaluating reputation in offline and online media

Traditional and digital media present an ongoing challenge to companies, given that they can decisively work to either strengthen or weak...


Creating a New Multistakeholder Methodology

The concept of corporate image has had critical influence in the evolution of methodologies for measuring reputation. More than 40% of dimensi...