Reputation is at the heart of sustainable business generation. The new reputation economy is characterised by the willingness to achieve differentiation through brand and corporate reputation as well as through strengthening relations with stakeholders. Reputation is based on adequate management of the most important aspects of business behaviour: Finance, Innovation, Citizenship, Workplace, Leadership, Ethics and Products and Services.

We generate knowledge in:

- Cross management model of corporate reputation

- Reputational risks

- Country reputation

Noticias

REPUTATION

Ethics, Reputation and Public Relations go hand in hand

Global Public Relations associations commit to enhance and elevate Public Relations’ reputation through ethics

REPUTATION

Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

The last title in the Corporate Excellence Library will be the first work in Spanish about reputation risk strategic management.
In the current age of hyper-transparency, where information travels at the speed of light and a crisis can arise in a matter of seconds, managing reputation risk has become a strategic imperative for any organisation.